Building an Audio Content Strategy with AI

Plan a 90-day audio content calendar for your brand. Use AI to find topics, schedule episodes, and repurpose content across formats.

3 steps
audiocontent-creationmarketing
1

Define your audio content pillars

Ask AI to identify 3-4 content pillars based on your brand, audience, and goals. Every episode should map to a pillar.

Example prompt
My brand is [BRAND NAME] in the [INDUSTRY] space. Target audience: [AUDIENCE DESCRIPTION]. Business goal: [GOAL]. Identify 3-4 audio content pillars for a podcast or audio series. For each pillar: name, definition, why it matters to the audience, example episode titles (5 per pillar), and how it connects to the business goal.
2

Generate a 90-day episode calendar

Ask AI to schedule 12 episodes across your pillars for 90 days, balancing topics and formats for variety.

Example prompt
Create a 90-day podcast episode calendar (one episode per week = 12-13 episodes). Use these content pillars: [LIST PILLARS]. For each episode: episode number, publish week, pillar, title, format (interview/solo/panel/case study), guest type (if applicable), and a one-sentence hook. Distribute pillars evenly. Start with a strong solo episode that defines the show's purpose.
3

Build an episode repurposing system

Every audio episode should feed 5-7 pieces of content. Ask AI to create a repurposing checklist for your format.

Example prompt
For a [LENGTH]-minute podcast episode, create a content repurposing checklist. List every asset I should create from one episode: blog post, newsletter, social media posts (per platform), short-form audio clips, YouTube video, email sequence. For each asset: what to include, how long, which part of the episode to use as source, and the specific AI prompt I should use to create it.
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