1
定义您的品牌战略和定位
在任何视觉设计之前，确定您的品牌战略：您是谁、您服务谁、您代表什么、您有何不同。没有战略的设计只是装饰。
Example prompt
Help me define a brand strategy for [BUSINESS NAME] in the [INDUSTRY] space. We serve [TARGET AUDIENCE]. Our key differentiator: [DIFFERENTIATOR]. Generate: brand mission statement, brand vision, 3 core brand values with explanations, brand personality (5 adjectives), and a brand positioning statement.
2
用AI生成徽标概念
使用AI图像生成器和徽标工具创建多个徽标方向。在选择一个进行细化之前，目标是3-5个不同概念。
Example prompt
Write detailed AI image generation prompts for 5 different logo concepts for [BRAND NAME] in [INDUSTRY]. For each concept: describe the visual style (minimalist/illustrative/geometric/wordmark/etc.), color mood, symbolism, and the exact prompt text to use in an image generator. Brand values: [VALUES].
3
建立调色板和字体系统
定义一种主色、两种辅助色和两种中性色。选择两种字体：标题用一种，正文用一种。这两个系统将驱动90%的品牌一致性。
Example prompt
Create a complete brand visual system for [BRAND NAME] with personality: [ADJECTIVES]. Include: primary color (hex), 2 secondary colors (hex), 2 neutrals (hex), color psychology rationale for each, recommended Google Fonts pairing (heading + body), and usage rules (when to use each color).
4
制定品牌声音指南
品牌声音决定您的品牌在各处的书写和说话方式——网站、社交媒体、电子邮件、广告。记录下来让任何人都能按品牌风格写作。
Example prompt
Write brand voice guidelines for [BRAND NAME]. Brand personality: [ADJECTIVES]. Target audience: [AUDIENCE]. Create: 5 voice attributes with do/don't examples for each, a tone-of-voice spectrum (casual to formal — where do we sit?), 3 before-and-after copy rewrites showing the voice in action, and 10 words we never use.
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