Tool
FrancisCompetitor Research with AI
Use AI to systematically analyze competitors, find positioning gaps, and build a differentiation strategy.
4 steps
marketingresearchbusiness
1
Map your competitive landscape
List your top 5-10 competitors. Use AI to categorize them by direct/indirect and assess market positioning for each.
Example prompt
I am building a competitor map for [PRODUCT/SERVICE] in [MARKET]. My top competitors are [LIST]. Categorize each as direct or indirect, summarize their positioning, and identify their main strengths and weaknesses.
2
Analyze messaging and positioning
Review competitor websites, ads, and social media. Use AI to extract their key messages and identify what is missing.
Example prompt
Analyze the messaging of [COMPETITOR]. Here is their homepage copy: [COPY]. What is their core value proposition? Who are they targeting? What emotional triggers do they use? What are they NOT saying that I could own?
3
Identify gaps and opportunities
Find what no competitor is doing well. These gaps are your differentiation opportunities.
Example prompt
Based on my competitor analysis of [MARKET], here are the gaps I identified: [GAPS]. What positioning strategy should I adopt? Give me 3 differentiation angles I could own.
4
Build your differentiation strategy
Turn your gaps into a clear positioning statement and messaging framework that you can use across all marketing.
Example prompt
Help me write a positioning statement for [PRODUCT] based on these differentiators: [DIFFERENTIATORS]. Audience: [AUDIENCE]. Format: "For [audience], [product] is the [category] that [key benefit] because [reason to believe]."
Ready to try Francis?
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