Tool
FrancisRecherche concurrentielle avec IA
Utilisez l'IA pour analyser la concurrence et trouver des opportunités de différenciation.
4 steps
marketingresearchbusiness
1
Cartographier le paysage concurrentiel
Listez 5-10 concurrents principaux. Utilisez l'IA pour les catégoriser et évaluer leur positionnement.
Example prompt
I am building a competitor map for [PRODUCT/SERVICE] in [MARKET]. My top competitors are [LIST]. Categorize each as direct or indirect, summarize their positioning, and identify their main strengths and weaknesses.
2
Analyser le message et le positionnement
Examinez les sites, annonces et réseaux. Utilisez l'IA pour extraire les messages clés.
Example prompt
Analyze the messaging of [COMPETITOR]. Here is their homepage copy: [COPY]. What is their core value proposition? Who are they targeting? What emotional triggers do they use? What are they NOT saying that I could own?
3
Identifier les lacunes et opportunités
Trouvez ce qu'aucun concurrent ne fait bien. Ces lacunes sont vos opportunités.
Example prompt
Based on my competitor analysis of [MARKET], here are the gaps I identified: [GAPS]. What positioning strategy should I adopt? Give me 3 differentiation angles I could own.
4
Construire la stratégie de différenciation
Transformez les lacunes en un énoncé de positionnement clair.
Example prompt
Help me write a positioning statement for [PRODUCT] based on these differentiators: [DIFFERENTIATORS]. Audience: [AUDIENCE]. Format: "For [audience], [product] is the [category] that [key benefit] because [reason to believe]."
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