1
競合環境をマッピング
主要な5〜10社の競合をリストアップ。AIで分類してポジショニングを評価します。
Example prompt
I am building a competitor map for [PRODUCT/SERVICE] in [MARKET]. My top competitors are [LIST]. Categorize each as direct or indirect, summarize their positioning, and identify their main strengths and weaknesses.
2
メッセージとポジショニングを分析
競合のWebサイト、広告、SNSをレビュー。AIでキーメッセージを抽出します。
Example prompt
Analyze the messaging of [COMPETITOR]. Here is their homepage copy: [COPY]. What is their core value proposition? Who are they targeting? What emotional triggers do they use? What are they NOT saying that I could own?
3
ギャップと機会を特定
どの競合もうまくやっていないことを見つけます。それが差別化の機会です。
Example prompt
Based on my competitor analysis of [MARKET], here are the gaps I identified: [GAPS]. What positioning strategy should I adopt? Give me 3 differentiation angles I could own.
4
差別化戦略を構築
ギャップを明確なポジショニングステートメントとメッセージングフレームワークに変換します。
Example prompt
Help me write a positioning statement for [PRODUCT] based on these differentiators: [DIFFERENTIATORS]. Audience: [AUDIENCE]. Format: "For [audience], [product] is the [category] that [key benefit] because [reason to believe]."
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