Tool
FrancisPesquisa de concorrentes com IA
Use IA para analisar concorrentes e encontrar oportunidades de diferenciação.
4 steps
marketingresearchbusiness
1
Mapeie o cenário competitivo
Liste 5-10 principais concorrentes. Use IA para categorizar e avaliar posicionamento.
Example prompt
I am building a competitor map for [PRODUCT/SERVICE] in [MARKET]. My top competitors are [LIST]. Categorize each as direct or indirect, summarize their positioning, and identify their main strengths and weaknesses.
2
Analise mensagens e posicionamento
Revise sites, anúncios e redes. Use IA para extrair mensagens-chave.
Example prompt
Analyze the messaging of [COMPETITOR]. Here is their homepage copy: [COPY]. What is their core value proposition? Who are they targeting? What emotional triggers do they use? What are they NOT saying that I could own?
3
Identifique lacunas e oportunidades
Encontre o que nenhum concorrente faz bem. Essas lacunas são suas oportunidades.
Example prompt
Based on my competitor analysis of [MARKET], here are the gaps I identified: [GAPS]. What positioning strategy should I adopt? Give me 3 differentiation angles I could own.
4
Construa sua estratégia de diferenciação
Transforme as lacunas em um posicionamento claro e framework de mensagens.
Example prompt
Help me write a positioning statement for [PRODUCT] based on these differentiators: [DIFFERENTIATORS]. Audience: [AUDIENCE]. Format: "For [audience], [product] is the [category] that [key benefit] because [reason to believe]."
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