1
绘制竞争格局图
列出5-10个主要竞争对手，使用AI对其进行分类并评估市场定位。
Example prompt
I am building a competitor map for [PRODUCT/SERVICE] in [MARKET]. My top competitors are [LIST]. Categorize each as direct or indirect, summarize their positioning, and identify their main strengths and weaknesses.
2
分析信息传递和定位
查看竞争对手网站、广告和社交媒体，使用AI提取关键信息。
Example prompt
Analyze the messaging of [COMPETITOR]. Here is their homepage copy: [COPY]. What is their core value proposition? Who are they targeting? What emotional triggers do they use? What are they NOT saying that I could own?
3
识别差距和机会
找到没有竞争对手做好的事情，这些差距就是您的差异化机会。
Example prompt
Based on my competitor analysis of [MARKET], here are the gaps I identified: [GAPS]. What positioning strategy should I adopt? Give me 3 differentiation angles I could own.
4
构建差异化策略
将差距转化为清晰的定位声明和消息传递框架。
Example prompt
Help me write a positioning statement for [PRODUCT] based on these differentiators: [DIFFERENTIATORS]. Audience: [AUDIENCE]. Format: "For [audience], [product] is the [category] that [key benefit] because [reason to believe]."
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