AI Content Marketing Strategy

Build a 90-day content marketing plan with AI — from audience research to distribution and performance tracking.

4 steps
marketingwritingseo
1

Research your audience and competitors

Use AI to analyze your target audience pain points, questions, and content gaps compared to competitors.

Example prompt
Analyze the content gaps for [BRAND] in the [INDUSTRY] space. My competitors are [COMPETITOR 1, 2, 3]. What topics are they covering that I am not? What questions is my audience asking that nobody is answering well?
2

Build your content calendar

Use AI to plan 12 pieces of content per month across blog, social, and email — mapped to buyer journey stages.

Example prompt
Create a 30-day content calendar for [BRAND] in [INDUSTRY]. Include 8 blog topics, 12 social posts, 4 emails. Map each to buyer journey: awareness, consideration, or decision.
3

Create content with AI assistance

Draft each piece using AI, then edit for brand voice. Use a consistent brief template to ensure quality across all outputs.

Example prompt
Write a [FORMAT] about [TOPIC] for [TARGET AUDIENCE]. Brand voice: [VOICE]. Length: [LENGTH]. Include: hook, main points, CTA. SEO keyword: [KEYWORD].
4

Measure and iterate

Track content performance monthly. Use AI to identify top performers and replicate what is working.

Example prompt
Here is my content performance data for the last 30 days: [DATA]. Identify the top 3 performing pieces, explain why they worked, and suggest 5 new content ideas based on those patterns.
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